Reut USA supports and promotes research and programs designed to ensure prosperity and resilience for Israel and the Jewish People, and to tackle some of the toughest challenges facing them, while making a significant and distinct contribution to humanity.

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The word “Reut” in Hebrew means Vision.

Reut is unique in its outlook and approach to driving societal change. We offer ‘adaptive leadership’ by identifying ‘fundamental gaps’, to offer compelling visions and the approaches to effectuate them. Once a vision is formulated, we provide a conceptual framework within which we can focus our work. We then pilot our ideas and model the successes so that they can be replicated in order to achieve systemic change.

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Reut’s programs are designed to make a significant and distinct contribution to humanity and to ensure prosperity and resilience for the Jewish People and Israel. Our projects combine research and strategy, design and technology, field work and ‘adaptive leadership’. We specialize in identifying Israel’s blind spots, researching them, creating new visions for enhancing prosperity and security, piloting them and creating scalable models. 

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TOM: Tikkun Olam Makers, based on the Jewish value of “Tikkun Olam,” which means repairing the world, is a groundbreaking innovative venture designed to create and disseminate extremely affordable solutions for neglected needs of people with disabilities and the elderly across the world. All the innovations created are through a platform available at no cost all over the world. TOM offers a global, systemic, community-based solution to societal failure that affect millions of people around the world.

Website: http://tomglobal.org

The Reut Group is Israel’s leading social impact organization specializing in societal innovation and operates both within Israel and throughout the Jewish world. Reut has created and scaled innovative models that tackle some of the toughest challenges faced by Israel and the Jewish people while making a significant and distinct contribution to humanity at large. This is done by combining research and strategy, design and technology, field work and the work of ‘adaptive leadership.’

Website: https://reutgroup.org/en

Reut has been working on the relations between Israel and World Jewry with the view that these relations are a core component of Israel’s identity, purpose and national security; and that the fundamental purpose of Zionism and the State of Israel is to serve the continued meaningful existence of the entire Jewish People. With the growing rift between Israel and the Diaspora in recent years, Reut’s work encompasses both top-down and bottom-up approaches to bridge this gap, both in Israel and in Jewish communities around the world. In 2018, we partnered on the Z3 Conference and launched Z21 as a global movement committed to fostering strong relations between Israel and World Jewry.

Website: https://www.z21movement.com

The delegitimization of Israel is an anti-Semitic activity that Reut has developed initiatives to combat. Our Firewall Israel initiative operates as a ‘central brain’ for the entire pro-Israel network in the USA and around the world in its fight against the de-legitimization of Israel, anti-Semitism and the BDS Movement. We focus on unique research and strategy to model best practices, share knowledge, drive collaboration, and leverage the entire space of the community. Reut’s initial research on the issue, published in January 2010, was foundational in building a pro-Israel network dedicated to defending Israel’s legitimacy. In January 2016, the Reut Group and the Anti-Defamation League (ADL) partnered to update the pro-Israel network’s approach to countering Delegitimization. We believe that, in light of limitations of the pro-Israel network’s status quo, these new spaces can be a bright spot for intervention.

Stemming from Reut’s decade of work in creating a model for local socioeconomic transformations in Israel, The Leapfrog Center is designed to scale the model and support cities and regions in their journey towards growth, resilience, and inclusiveness. Our main efforts focus on our continuing work in the Western Galilee, and the Western Negev to build community and design thinking. The Leapfrog Center’s website was launched in 2018 with the goal of becoming a leading source of knowledge on local development.

Website (Hebrew): https://www.localdevelopment.org.il

Under the leadership of Gidi Grinstein, Reut’s initiatives center around three concentric circles: Israel, the Jewish people, and the world. Always committed to doing big things, big ideas power Reut’s leadership. From his time in the Israeli navy to his work in the early 2000s peace process to his studies at the Harvard Kennedy School of Government, Gidi has learned to “move the needle” through big institutions and craft long-term solutions. Gidi’s societal innovation and entrepreneurship begins with “fundamental surprises” that act as the base layers for wider social change.


The Reut Group is committed to training and empowering strategic leaders who will go on to serve in Israel’s public sphere. We provide our staff with a comprehensive training program including formative personal and professional experiences, and we are proud of our alumni who have moved on to lead social change in key positions in Israel and the Jewish world.

Meet the Team  Meet the Board

Contact Us

Reut USA
C/O Singer Lewak / Lara Buitrago
21550 Oxnard St, Suite 1000
Woodland Hills, California 91367